LAS VEGAS -- Glitz, glamour and no gilt! That statement could be as easily applied to Sin City (with a slight spelling change) as Jane Seymour's new collection of furniture, Hollywood Swank. The actress, artist and entrepreneur introduced the furniture line at the Las Vegas Furniture Market last month. She was on hand in the showroom with her collaborator, Michael Amini, CEO and founder of AICO Inc., to talk to buyers and extol the functionality and fabulousness of her glittering new pieces. Her work with Mr. Amini is all about the drama of design.

"I'm Hollywood," said a beaming Ms. Seymour, who has worked in film and television.

"We have a lot of celebrities coming to us, and we wanted to improve our brand, and Jane is creative and talented," said AICO president Larry Rinaldi.

This is not a company known for restraint or minimal styling. "We are product developers. We design and market and travel the world for inspiration and materials," he added.

Hollywood Swank is one of three collections Mr. Amini and Ms. Seymour debuted; the other two are Cobblestone Road and Palace Gates. But it was the mixed media of the case goods and upholstery in Swank that sparkled.

Studded with crystals and embellished with laser-cut steel, painted wood, glass and vinyl, the pieces are meant to reflect the glamour of old Hollywood, as well as the kind of swagger that comes with a life in the spotlight.

"What's great about the furniture is you can use it to bring va-va-va-voom to a room or just add a piece to create focus and interest," Ms. Seymour said.

Her butterfly hardware is just one of the details that can create interest. The winged hardware accents are on the display cases and the jewelry cabinet.

"Butterflies are important to me because they represent freedom," she said.

She emphasized that a woman needs good light and various vantage points to put on makeup. Her vanity table incorporates a three-way mirror and lighting.

"I thought of what a woman needs when it comes to her vanity," said Ms. Seymour.

From her work in film, she has learned how light and certain fabrics and hues work better for showing off your best assets and getting you ready for your close-up.

"You should always have a light color or white near your face. Women think black is great because it is slimming, but it is not good near the face," she said.

She settled on an ice pearl hue for the quilted leather of the bed's headboard, which is embellished with crystals. "It is a perfect color near the face. It reflects light," she noted. "It's a good place to wake up."

And once up, the jewelry cabinet, which is on a swivel base, turns to reveal a full-length mirror on the back for a look at how you want the world to see you. The drawers are completely covered in velvet, including the underside.

The television console, meanwhile, has a built-in iPod dock so that pictures or movies on your iPod can be seen on the television.

The desk, with its caviar vinyl surface, laser-cut steel apron and diamond patterned body with crystal studs, is a real scene-stealer. While it's not for everyone, don't scream "cut" until you see it.

You will have to wait until June to see it in showrooms. Go to www.amini.com for a store locator.

Doug Oster writes a blog, "Growing With Doug," exclusively at PG+, a members-only web site of the Pittsburgh Post-Gazette. Our introduction to PG+ gives you all the details.